Make My Cake Special

With all of the TV shows on today about cakes we are into everything specialty. Everyone who comes into my bakery, wants something different from the normal supermarket cake. Luckily for them I can supply it. I can do anything if the customer is willing to pay it, most times they are not. So I offer things such as small fondant or piped 3D figures on their cakes. If they get a drawing (since I do it in airbrush) I can accent it with colored icing to make certain things stand out.  This way people are not getting the same cake as they got when they were a child and they did not spend a fortune on their cake.

One thought on “Make My Cake Special

  1. I am editor of Modern Baking’s Pulse of Baking, a twice-monthly eNewsletter for supermarket in-store bakery operators. In an upcoming report, I will cover how in-store bakeries and retail bakeries are responding to the impact of TV cake shows, notably how the shows have raised consumers’ expectations for decorated cakes. Which type of bakery do you operate, and do you have any sources to recommend? Thank you.

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